Image credit: Tech3Lab

How would mixed feelings matter in online environments?


We focus on how and why information may elicit a varying degree of emotions among the consumers and potentially influence their decision-making process. We examine the simultaneous presence of positive and negative feelings—ambivalence—in the context of technology products. We use electroencephalography (EEG) to conduct a lab experiment to investigate the distinct physiological and behavioral responses elicited by ambivalent information and assess the impact of such information on consumer decision making.

Vienna, Austria
Akshat Lakhiwal
Assistant Professor of Management Information Systems

My research focuses on the informed application, use, and management of intelligent systems and technologies.